We've been helping the UK sleep better since 1998 — and now we're doing the same for your living room, too.
Our Story
We wouldn't be here without beds – quite literally. Our story began in 1998 with a chance encounter between two old school friends: one brimming with the frustrations of a recent bed-buying experience, the other brimming with entrepreneurial spirit. That conversation sparked an idea that would change British retail forever.
Back then, selling beds online was unheard of. No shopping carts, no secure payment gateways – e-commerce was in its infancy. Undeterred, we rolled up our sleeves, built our own online store, and braved the uncharted territory of virtual bed sales. Our very first order came not from round the corner, but from Kuala Lumpur, Malaysia – a sign of things to come.
Over the following decades we've travelled the world to source the best beds, mattresses, and bedding, painstakingly curating a collection to suit every sleep style and budget. Today we're proud to be one of the UK's leading online bed and sofa retailers – and we're just getting started.
Two friends launch the UK's first dedicated online bed store. First order recieved internationally from Malaysia.
We partner with leading British manufacturers and expand our mattress collection to cover every budget and sleep style.
We become a trusted stockist of Harrison Spinks, Sealy, and Sleepeezee – three of the UK's most respected sleep brands.
We expand beyond beds to bring the same quality-first philosophy to sofas and living room furniture, completing the comfort story for your whole home.
Our Premium Partners
We partner exclusively with UK brands that share our obsession with quality, comfort, and craftsmanship. Every bed we sell carries a heritage worth sleeping on.
A household name synonymous with sleep innovation. Sealy's patented Posturepedic® technology delivers targeted support and promotes proper spinal alignment for a deeper, more restorative sleep.
Browse our full range of Sealy mattresses and Sealy headboards, from the classic Ortho range to the luxurious Platinum collection.
Shop Sealy →A British brand steeped in heritage and award-winning sustainability. Harrison Spinks hand-nest their pocket springs and fill their beds with natural materials – creating mattresses that are as kind to the planet as they are to your back.
Recognised with major sustainability awards, their craftsmanship is the gold standard in British bed-making.
Shop Harrison Spinks →A century of sleep expertise distilled into every spring and stitch. Sleepeezee offers exceptional quality across a wide range of price points – making premium sleep accessible to everyone.
Explore Sleepeezee mattresses and Sleepeezee headboards to find the ideal balance of comfort and value.
Shop Sleepeezee →The same quality promise, now for your living room.
New for Your Living Room
A great night's sleep starts long before you reach the bedroom. That's why we've extended our expertise beyond beds to bring you a carefully curated sofa collection – applying the same rigorous quality standards we've held for over two decades.
Whether you're searching for a statement corner sofa, a classic 2-seater sofa, or a versatile sofa bed that bridges both worlds, our range delivers the comfort, durability, and style your living room deserves.
Why Choose Saso
From our first online sale in 1998 to today's full home comfort range, everything we do is guided by one belief: every person deserves to wake up feeling their best.
Free UK delivery on all beds, mattresses, and sofas. No hidden charges.
We stock Sealy, Harrison Spinks, and Sleepeezee – never compromise on quality.
Browse 24/7 online or visit our showrooms to try before you buy.
Explore our full range of beds, mattresses, and sofas – with free UK delivery and expert advice included.
