About Us

Our Story: From a Dream to Pioneers in Online
Bed Retailing.

We wouldn’t be here without beds – quite literally! Our story began in 1998 with a chance encounter between two old school friends. One, brimming with the frustrations of a recent bed-buying experience, and the other, brimming with an entrepreneurial spirit. That conversation sparked a revolutionary idea: selling beds online.

Back then, the concept was unheard of. No online shopping carts, no secure payment gateways – the entire infrastructure for e-commerce was in its infancy. But we were determined to be the first. We rolled up our sleeves, built our own online store, and braved the uncharted territory of virtual bed sales.

The response was overwhelming, and not just from the UK. Our very first order came from all the way across the globe, in Kuala Lumpur, Malaysia! It was a testament to the universality of a good night’s sleep and a sign of things to come.

Since those early days, we haven’t stopped innovating and growing. Driven by a passion for comfort and a commitment to customer satisfaction, we’ve traveled the world to source the best beds and bedding products. We’ve meticulously curated a collection to cater to every sleep style and budget.

But our journey isn’t just about beds; it’s about people. We believe everyone deserves a good night’s sleep, and we’re here to help you find the perfect bed for your needs. Our team of sleep specialists is dedicated to providing exceptional service and support, every step of the way.

Whether you’re browsing our extensive online selection or visiting us in one of our showrooms, we’re here to make your bed-buying experience informative, convenient, and enjoyable.

We are proud to be one of the UK’s leading online bed retailers, and to partner with the UK’s premium brands like Harrison Spinks, Sealy, and Sleepeezee. This allows us to offer an unparalleled selection of high-quality beds, ensuring you’ll find the perfect comfort and support for a truly restful night’s sleep.

Join us on our mission to deliver comfort, night after night.

Premium Partners

saso logocropped small

Our Trusted Partners in Sleep: A Celebration of Quality, Expertise, and Sustainability

At Saso, we’re dedicated to providing you with the best possible sleep experience. That’s why we partner with the UK’s leading premium bed brands, each with a rich history and a commitment to quality craftsmanship: Sealy, Harrison Spinks, and Sleepeezee.

Sealy: Pioneering Comfort and Support for Over a Century

Sealy is a household name synonymous with sleep innovation. Since 1889, they’ve been at the forefront of developing comfortable and supportive sleep solutions. Their patented Posturepedic® technology is renowned for providing targeted support, promoting proper spinal alignment for a deeper, more restful sleep.

Sealy Headboards
Harrison Spinks

Harrison Spinks: Sustainable Luxury, Handcrafted for Generations

Harrison Spinks is a British brand steeped in heritage and a dedication to sustainable practices. Recognized for their major awards in sustainability, they’ve mastered the art of crafting exceptional beds using natural materials. Hand-nested pocket springs and luxurious fillings create not only supportive but also supremely comfortable sleep experiences.

Sleepeezee: 100 Years of Sleep Expertise

Sleepeezee boasts a rich 100-year history of providing quality and value to their customers. Established in 1924, they offer a fantastic selection of beds to suit a variety of budgets and sleep preferences. Their focus on innovation ensures beds are built with high-quality materials and construction, guaranteeing long-lasting comfort.

Understanding that choosing the right bed is personal, we offer a wide range of models from each partner. This allows you to find the perfect combination of comfort, support, and price to suit your individual needs.

Sleepeezee Headboards

Visit our showroom or browse our online selection to experience the quality and craftsmanship of our premium bed partners. Together, we’ll help you find the perfect bed for a lifetime of better sleep.

  • PIONEERS OF FREE AND FAST SHIPPING
  • SASO Shop and Save Online
  • Online & instore Experts

Our Latest News